How We Measure Our Data

Monthly impression figures on AdSini are derived from a combination of official traffic data, media owner vehicle counts, and — for pedestrian locations — venue footfall reports. For roadside digital screens, the primary input is vehicle count data from road authorities or independent traffic surveys conducted at the specific location. Impressions are calculated as the total number of individual vehicles (each counted as one opportunity to see) multiplied by the daily operating hours, adjusted for the ad rotation frequency, over a 30-day period.

For in-venue locations such as golf driving ranges, impressions represent unique visitor sessions as reported by the venue operator. Each session counts as one impression exposure, regardless of session duration, because in-venue screens are visible continuously throughout the session.

All figures are estimates. They are not independently third-party audited unless stated otherwise on the individual inventory listing. Advertisers should treat impressions as directional guidance for campaign planning, not as guaranteed delivery figures.

Dwell time estimates represent the average duration that a single audience member is exposed to the screen during a single visit or transit. For roadside screens, dwell time is estimated based on the average vehicle speed at the location and the physical viewing distance of the screen — typically 2 to 5 seconds for highway-speed screens and 6 to 15 seconds for pedestrian or slow-traffic environments.

For in-venue screens (golf ranges, F&B precincts), dwell time is derived from venue-reported average visit durations, not from individual eye-tracking or engagement data. Dwell time for in-venue locations is substantially higher than for roadside placements and is one of the primary differentiating factors for golf range advertising in the AdSini portfolio.

**Available**: The location has no confirmed bookings preventing an immediate campaign start within the next 30 days.

**Limited Availability**: One or more campaign slots are confirmed, but at least one campaign window is open within the next 60 days.

**On Request**: This inventory is managed on a bespoke or restricted basis. It may be exclusively managed, subject to committee approval, or reserved for specific advertiser categories. Contact AdSini to discuss eligibility.

Availability status is updated on a best-efforts basis and does not constitute a binding commitment. Confirmation of availability is subject to AdSini's booking process and is only guaranteed upon execution of a campaign agreement.

Each inventory listing includes a "Data Date" field indicating the period during which the underlying traffic data was collected. AdSini updates impression data when new traffic counts or venue reports are received from media owners, typically on a semi-annual basis.

If significant changes in road infrastructure, mall occupancy, or transit patterns occur at a location, the data may be updated sooner. If you notice a discrepancy between listed data and publicly available road traffic information, please contact AdSini directly so we can review and update the listing.

Primary sources include: DBKL road traffic surveys, PLUS Malaysia Berhad and SPRINT Expressway traffic counts, Prasarana ridership data (LRT, KTM, Monorail), mall footfall reports from Suria KLCC, Pavilion KL, Bangsar Shopping Centre, and 1 Utama, media owner vehicle counts conducted at screen locations, and venue footfall reports from golf clubs and F&B operators.

AdSini does not invent or estimate figures without a documented primary source. Where data is unavailable, listings display "Contact AdSini for traffic data" rather than a fabricated number.

If you are a media owner, property operator, or advertiser who believes that a specific listing contains inaccurate data, please contact AdSini via our contact page or WhatsApp. We will review the submission and update the listing within 5 business days if the correction is substantiated by verifiable documentation.