Capturing massive cross-border traffic to Singapore.

The Johor-Singapore Causeway mega-billboard is one of the most strategically positioned outdoor advertising assets in Southeast Asia. The Causeway carries over 300,000 daily crossings during peak periods, representing a uniquely captive audience of commuters, business travellers, tourists, and freight operators who experience extended waiting times at the checkpoint. Brands advertising here achieve direct and prolonged exposure to a cross-border audience spanning both Malaysia and Singapore. The screen's enormous format — 70ft × 50ft — ensures visibility from distance within the checkpoint queue. Effective for international brands, financial services, automotive, hospitality, and consumer brands active in both the Malaysian and Singaporean markets.
Malaysia-Singapore cross-border commuters, business travellers, tourists, freight operators, and checkpoint queue audiences with extended dwell time.
Yes. A significant proportion of Causeway traffic consists of Singaporean residents and workers crossing into Johor for leisure, F&B, and commercial purposes. Contact AdSini for audience breakdown data.
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