Direct targeting for traffic entering the city center.

The Jalan Tun Razak southbound billboard targets vehicle traffic heading towards KLCC, TRX, and the central business district. This major road connects the eastern suburbs with the heart of Kuala Lumpur, carrying a consistent flow of professional commuters, hospital visitors from the Jalan Tun Razak medical strip, and corporate workers heading to KLCC and the Golden Triangle. The screen's large format ensures maximum visibility for inbound city traffic, making it effective for financial services, healthcare, automotive, and corporate B2B brands.
Inbound KLCC commuters, hospital visitors, corporate professionals, and eastern suburb residents commuting to the city.
Asset ID 19 faces traffic heading toward KLCC (southbound), while Asset ID 20 faces traffic heading toward Sg. Besi and southern suburbs (northbound). Together they achieve full dual-directional coverage.
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