DOOH · Johor Bahru

Johor-Singapore Causeway

Capturing massive cross-border traffic to Singapore.

Available

The Johor-Singapore Causeway mega-billboard is one of the most strategically positioned outdoor advertising assets in Southeast Asia. The Causeway carries over 300,000 daily crossings during peak periods, representing a uniquely captive audience of commuters, business travellers, tourists, and freight operators who experience extended waiting times at the checkpoint. Brands advertising here achieve direct and prolonged exposure to a cross-border audience spanning both Malaysia and Singapore. The screen's enormous format — 70ft × 50ft — ensures visibility from distance within the checkpoint queue. Effective for international brands, financial services, automotive, hospitality, and consumer brands active in both the Malaysian and Singaporean markets.

Format & Specs

70ft × 50ft LED (approximately 21.3m × 15.2m), Landscape, P10 pixel pitch, mega-format

Location

Johor-Singapore Causeway, Sultan Iskandar Building, Woodlands Checkpoint approach, Johor Bahru, Johor

Operating Hours

24 hours

Slot Duration

10s

Ad Frequency

Every 8 minutes

Min. Campaign

4 weeks minimum

Monthly Impressions

4.3M

Availability

Available

Data Date

2025-Q4

Data Source

Immigration Department of Malaysia crossing data, media owner vehicle count

Audience Profile

Malaysia-Singapore cross-border commuters, business travellers, tourists, freight operators, and checkpoint queue audiences with extended dwell time.

Frequently Asked Questions

Does this reach Singaporean consumers?

Yes. A significant proportion of Causeway traffic consists of Singaporean residents and workers crossing into Johor for leisure, F&B, and commercial purposes. Contact AdSini for audience breakdown data.