AdSini
OOH、DOOH 及数字广告牌术语解释
The amount of time a consumer spends in the vicinity of an out-of-home advertising placement before moving completely out of view.
阅读更多 →An advertising channel encompassing digital media formats located outside of the home, typically screens, digital billboards, and elevator displays.
阅读更多 →The automated buying, selling, and delivery of out-of-home advertising based on software and data analytics rather than manual negotiations.
阅读更多 →The estimated number of times an out-of-home advertisement is likely to be seen by the target audience over a specific period.
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