AdSini
What is Dwell Time? The amount of time a consumer spends in the vicinity of an out-of-home advertising placement before moving completely out of view.
In digital out-of-home (DOOH) advertising, Dwell Time is a critical metric for determining the true value of an ad placement. High dwell time environments, such as prime golf driving ranges or luxury retail lobbies, allow advertisers to run longer or more complex video messages compared to fast-moving highway placements. For example, AdSini's golf network offers an average 45-minute dwell time, generating exceptionally high brand recall.
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